GRAPHIC IDENTITY
EDITORIAL DESIGN
WEB DESIGN
EXPERIENCE DESIGN

In response to the water crisis in Mexico City, this investigation
reveals the impact that the lack of access to water has on menstrual 
hygiene, a natural and recurring process that directly affects the 
dignity, health, and well-being of menstruating people. Social 
research was necessary to gather information and testimonies that 
shed light on this issue.

Subsequently the findings were transformed into a visual proposal 
that included a branding system that conveyed the importance of the
issue in a powerful way, an editorial design that presented the 
findings in an accessible way, and an immersive "embodying" 
experience based on real testimonies from menstruating people, 
generating empathy and reflection in the public.

The research culminated in an exhibition that sensitized the public, 
raising awareness about the relationship between menstrual justice 
and access to water, through an empathetic and participatory 
approach.