GRAPHIC IDENTITY
EDITORIAL DESIGN
WEB DESIGN
EXPERIENCE DESIGN

In response to the water crisis in Mexico City, I investigated the 
impact that the lack of access to water has on menstrual hygiene, 
a natural and recurring process that directly affects the dignity, 
health, and well-being of menstruating people. Social research was 
necessary to gather information and testimonies that shed light on 
this issue.
I subsequently transformed the findings into a visual proposal that 
included a branding system that conveyed the importance of the issue 
in a sensitive and powerful way, an editorial design that presented 
the findings in an accessible way, and an immersive "embodying" 
experience based on real testimonies from menstruating people, 
generating empathy and reflection in the public.
The research culminated in an exhibition that sensitized the public, 
raising awareness about the relationship between menstrual justice 
and access to water, through an empathetic and participatory approach.